Good Folk Yoga had a brilliant idea, a studio space and a tight timeline. They needed a brand strategy and a hand putting its BS-free yoga offering into words. That’s where I came in.

We get it. Sitting still is hard, and those yoga poses on your Instagram feed look really intimidating.  

You can come to work on your handstands and backbends, or just lie down and chill out. It’s okay if you don’t stay awake during savasana, or know what that word means.